Privacy Policy

Smiths Financial Solutions Ltd is authorised and regulated by the Financial Conduct Authority (No. 1056790). This policy explains what personal information we collect through this website, how we use it, and the choices you have.

What we collect

When you complete an enquiry form we collect your name, phone number, email address and anything you choose to tell us in your message. We use this only to contact you about your enquiry and to provide mortgage advice.

We also use cookies and similar technologies to understand how the site is used and to measure our advertising.

Advertising measurement and cookies

We advertise with Google Ads. To measure whether our advertising leads to enquiries, this site uses the Google tag, which may set cookies and report visits and enquiry-form submissions to Google.

When you submit an enquiry form, we may also share your email address with Google in a protected (hashed) form so Google can match the enquiry to the ad that brought you here. Google uses this only to provide measurement services to us, in line with its own policies.

Visitors in the UK, EEA, Switzerland and Quebec are shown a cookie banner, and no advertising measurement takes place until you accept. You can change your choice at any time using the “Cookie settings” link in the footer of any page.

How your information is used

Your enquiry details are used by our advisers to contact you, assess your circumstances and, where suitable options exist, research lenders on your behalf. We do not sell your personal information.

Your rights

You can ask us at any time to access, correct or delete the personal information we hold about you, or to stop contacting you. To exercise any of these rights, contact us using the details below.

Contact us

  • 0800 001 6515
  • Use the enquiry form on our main page
  • Smiths Financial Solutions Ltd, Essex, United Kingdom